Haier is the number one major appliances brand in the world
Haier is an international brand with a broad range of home appliances built for everyday
chores and designed for everyday living. We create stylish, innovative yet affordable appliances
that people really love. That's why we consistently get voted the top appliance brand in
Founded in China in 1984, Haier have built an international
reputation for listening to customers' needs and using these insights to design smart home
appliances. In Australia and New Zealand, all our appliances are backed by a 2 year
Where we've come from
Haier's story begun in the early 1980's when Liebherr, a leading German appliance maker,
sold its technology and manufacturing know-how to a small refrigeration factory in Qingdao.
Jump forward to the early 1990's when that company became Haier, quickly transforming
into the number one appliance company in China.
Today, Haier is the number one major appliances brand in the
world. We have a network of design centres including a leading research and development centre
in New Zealand with the cutting-edge Fisher & Paykel team.
*Source Euromonitor International Limited; Consumer Appliances 2024ed, % unit share, 2023 volume sales data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves and refrigeration appliances. Volume sales refers to sales in retail channel, builder merchants and construction channel.